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 The Charlatans - Tellin Stories cd single US $4.65 
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 NEW The Story of Jesus: A Single Account in the Words o US $10.45
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 Disney Toy Story Globe 3d Single Beddin Duvet Cover Set US $19.76
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 Nick Strincevich Single Signed, Inscribed Story Baseball Gehrig and Ruth Content US $165.00
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 cd-single, Coco - Bedtime Story + Voodoo, 5 tracks US $1.45
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 Walk Hard: The Dewey Cox Story (DVD, 2008Single-Disc..., Theatrical Version; US $1.99
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 VERY RARE DISNEY PIXAR CARS STORY TELLERS COLLECTION 3 SETS 1 SINGLE PACK US $90.00
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 Lowe's Single Story Home House Plans Book 270+ Designs Retirement Starter & More US $6.00
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 NEW Single Tree: A Collection of Stories - Schmidt, R. US $11.85
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 Bedtime Stories (DVD, 2009, Single Disc) US $5.99
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 West Side Story single LP, 1961 film sountrack, out of print, good condition US $10.00
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 JIVE FIVE-My True Story/When I Was Single" BELTONE US $9.95
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 The Story of a Single Woman by Uno Chiyo (1993, Paperback) US $3.68
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 Policeman Skank (Story of My Life), Audioweb, Good Single, Maxi US $1.91
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 RARE A Love Story Single SWAP Playing Card Bride Groom Marry Wedding Marriage US $.99
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![Sparkle [CD 2], My Life Story, Good Single](http://www.portovilladogs.com/images/plus/extra4Z0184186515_0143.jpg) Sparkle [CD 2], My Life Story, Good Single US $1.91
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 Tellin' Stories, Charlatans, Good Single US $1.91
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![Story of Love [CD 1], Ott, Good Single](http://www.portovilladogs.com/images/plus/extra33Z513128579_0143.jpg) Story of Love [CD 1], Ott, Good Single US $1.91
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 ROBIN HOOD 7" SINGLE RECORD COMIC BOOK STORY FROM USA US $3.15
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![Reminisce / Where The Story Ends [CD 2] [CD 2], Blazin' Squad, Good Single](http://www.portovilladogs.com/images/plus/extra19Z605781400_0143.jpg) Reminisce / Where The Story Ends [CD 2] [CD 2], Blazin' Squad, Good Single US $1.91
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 Walk Hard: The Dewey Cox Story (DVD, 2008, Theatrical Version; Single-Disc... US $10.00
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 U2 sweetest thing CD 3 track single mix b/w stories for the boys live and out of US $11.05
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 THE MANFRED MANN STORY - AGES OF MANN 5TRK DJ SINGLE US $4.73
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 BSA UNIT SINGLES-THE COMPLETE STORY INCLUDING THE TRIUMPH DERIVATIVES US $31.53
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 20X10 IMMEDIATE RECORDS SINGLES STORY 672007-1 2LP US $14.90
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 PHIL COLLINS - BOTH SIDES OF THE STORY - UK CD SINGLE US $3.15
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 2 Toy Story 3 'Space' Single Duvet Cover Set US $47.39
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 TOY STORY BUZZ LIGHTYEAR SINGLE BLAST OFF BUZZ 3 IN US $9.84
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 Disney Toy Story Duvet Cover and Pillowcase set. (Double sided) Size SINGLE US $10.81
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 Rob Sharples-So the Story Goes CD Single, EP, Limited Edition, Max New US $8.76
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 Conway Story-Landing Light CD Single Very Good US $4.01
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 The Conway Story-Even When he Wind Blows (Single - 2004) CD Excellent US $4.41
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 Conway Story-Landing Light CD Single Excellent US $14.18
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 Conway Story-Landing Light CD Single New US $14.18
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 Angie Stone-Life Story CD Single, Enhanced New US $4.41
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 West Side Story (DVD, 2003, Single Disc Version; Holiday O-Ring) US $13.99
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 LEGENDS OF KING ARTHUR (3 STORIES IN A SINGLE LARGE VOLUME) ARTHUR, THE HOLY G.. US $29.90
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 JIVE FIVE ORIG 1961 45-MY TRUE STORY/WHEN I WAS SINGLE-BELTONE-RARE DOO-WOP-NICE US $3.99
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 Disney Toy Story Buzz Lightyear Woody Switch Plates - Double Single Toggle Sizes US $6.89
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 Toy Story Buzz & Woody Twin/Single Comforter Sheets Sham Trash Can NEW! US $79.99
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![The Story of My Life [Maxi Single] [Single] by Disconfect (CD, Mar-2006, Robb...](http://www.portovilladogs.com/images/plus/extra221Z25177056_0143.jpg) The Story of My Life [Maxi Single] [Single] by Disconfect (CD, Mar-2006, Robb... US $5.99
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 West Side Story (DVD, 2007, Single Disc Version; Thinpack) US $9.99
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 Jessica Robinson - Story Of My Life/Sittin' On A Goldmine 1999 CD Single SIGNED US $10.00
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 Same Sad Story, Adam Masterson, Good Single US $2.67
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 Single Matted Film Cell "Ever After" Rare A Cinderella Story US $11.99
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![Strumpet [CD 2], My Life Story, Good Single](http://www.portovilladogs.com/images/plus/extra19Z485024141_0143.jpg) Strumpet [CD 2], My Life Story, Good Single US $1.91
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 Both Sides of the Story, Collins Phil, Good Single US $1.91
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 JACK'S MANNEQUIN-THIS IS A STORY-RARE 3T U.S RADIO DJ PROMO CD SINGLE-2005 US $5.00
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 WIZZARD 7"Single-This Is The Story Of My Life(Baby) US $7.89
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 THE CHIPMUNK STORY WRITTEN BY JANICE KARMAN SINGLE RECORD US $1.50
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![Phil Collins: Both sides of the story [Maxi Single]...](http://www.portovilladogs.com/images/plus/extra22Z690343492_0143.jpg) Phil Collins: Both sides of the story [Maxi Single]... US $1.98
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 Tracy Chapman Telling Stories 3-Trk German CD Single 2000 (Bob Marley cover) US $2.50
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 Bedtime Stories Blu-Ray (DVD, 2009, Single Disc) US $3.00
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 Thomas Dybdahl / Laura Jansen - A Love Story/Single Girls 7 Inch US $1.99
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 PERFECT ZEBRAS 'ANOTHER LOVE STORY' UK 7" SINGLE US $2.36
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 TOY STORY 3 - KIDS ROOM - SINGLE TOGGLE LIGHT SWITCH COVER SWITCHPLATE - NEW US $2.50
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 Toy Story 3 R2443 Buddy Single Pack Mini Action Figure (1 Figure) US $4.95
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 MADONNA BEDTIME STORY 7" SINGLE JUKEBOX BLACK LABEL LOTS MORE IN COLLECTION 45 US $15.79
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 LISA LOEB & NINE STORIES - DO YOU SLEEP? PICTURE DISC SINGLE 1995 VGC US $3.15
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 A CHRISTMAS STORY LEG LAMP switch plate, outlet covers US $6.99
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 Leaders Of The New School Remix Promo CD Single Sobb Story (Busta Rhymes) US $4.99
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 Floor, Roof + Foundation Plan for 1400 Square Foot 3/2 Single Story Home US $5.00
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 Floor, Roof, Elevation + Foundation Plan for 1348 Sq Ft. 2/1 Single Story Home US $5.00
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 The SANAA Studios 2006-2008: Learning from Japan: Single Story Urb.. - Paperback US $29.72
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 My Single Mom Life: Stories and Practical Lessons for Y US $11.96
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 OASIS Definitely Maybe & What's The Story Singles 2 x CD box sets UNPLAYED US $126.46
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 Chicken Soup for the Single's Soul: Stories of Love and Inspiration for the... US $3.00
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 STORY OF THE YEAR - I'm Alive CD Single US $.01
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 STORY OF THE YEAR - The Dream is Over CD Single US $.01
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 4p TOY STORY 3D TWIN COMFORTER Sheets BOYS Blue SINGLE BEDDING SET Disney Pixar US $79.95
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 World Party - "Vanity Fair" / "PIECE OF MIND"/ THE SEAVIEW STORY -3 TRACK SINGLE US $4.99
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 Madonna CD Lot MUSIC/EVITA/BEDTIME STORIES/EMMACULATE COLLECTION/MAXI SINGLES US $8.99
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 TAYLOR SWIFT The Story Of Us CD SINGLE One Track TAYLOR SWIFT US $59.99
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 Chicken Soup for the Single's Soul - 101 Stories of Love and Inspiration for the US $1.00
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 BATMAN 361 1983 Complete Single Issue MANBAT story US $4.00
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 HIDE OFFICIAL TAB BAND SCORE BOOK SINGLES Junk Story US $48.00
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 Walk Hard: The Dewey Cox Story (DVD, 2008, Theatrical Version; Single-Disc Ve... US $8.04
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 JAPAN BAND SCORE BOOK hide SINGLES~Junk Story TAB US $79.99
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 Disney Single Sound Board Book: Toy Story US $1.56
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 Straight Story Orig Movie Poster Single Sided 27x40 US $22.00
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 CHRIS DE BURGH TWO SIDES TO EVERY STORY CD SINGLE G8 US $4.73
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 TOY STORY 3D SINGLE BED DUVET COVER SET PILLOW CASE GLASSES BUZZ LIGHTYEAR WOODY US $30.02
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 Successful Single Moms: Thirteen Stories of Triumph, Michele Howe, Good Book US $2.00
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 Frank Fanovich Single Signed, Inscribed Story Baseball - Mickey Mantle Content US $113.05
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 P.J. PROBY SOMEWHERE. (FROM WEST SIDE STORY). ORIGINAL 1964 SINGLE US $1.56
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 DANA INTERNATIONAL Short Story SINGLE ISRAEL FREE SHIP US $9.90
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 The STORY Grace in Gravity w/ UNRELEASE PROMO CD Single US $24.99
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 STORY ONE OUT OF SEASON CD SINGLE 1Hi US $2.67
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Single Story
How to Write Fundraising Letters Using Heart Warming Stories
If you run a small charity in today’s hard times, you probably can’t afford expensive consultants to create your campaign. You must produce your fundraising letters yourself – and that need not be a daunting prospect. Here are five simple steps to a wallet-opening letter.
1. Be clear on your mission.
The may seem like a no-brainer but you need your purpose boiled down to a one line statement you can tell your readers.
“We rescue Jack Russell terriers and find them new homes.”
“We are raising money to build and maintain a daycare center in our neighborhood.”
“We support a literacy program for troubled youth.”
2. Pick a single story.
Resist the temptation to write about all the creatures and people that need your help. Potential donors need a single story to see in their imaginations and touch their hearts. Choose one case to write about, making sure it has emotional punch.
“Skippy is a game little black and white terrier so devoted that she struggled desperately to stay with her mistress after the car crash that so injured them both. Unfortunately, Skippy’s mistress died in the hospital. Skippy came to our shelter missing an eye and mourning her lost owner”
“Marnie is a young single mother very anxious to enroll in the practical nursing program that will improve life for herself and her baby daughter. Yet without reliable daycare in her own community, Marnie will have to stay at her low-paying job and give up her dream.”
“When Connor came to us, he was angry, hostile and already in trouble with the law. Our counselor, didn’t give up. She soon uncovered Connor’s painful secret. The teenager didn’t want anyone to find out he couldn’t read.”
3. Show how your organization is helping.
“With constant love and attention, Skippy is coming round. She now greets us with wagging tail and has even played with our other dogs. But she won’t be her old bouncing, enthusiastic self until we find her a new owner to adore.”
“Marnie has heard about our neighborhood project and volunteers with us when she can. Her face lights up with hope at the thought of a good daycare only blocks from her home.”
“We worked hard to convince Connor he wasn’t dumb, he’d just had some bad breaks. He could learn to read just like everyone else. Now Connor shows up regularly, his sullen expression replaced with eagerness.”
4. Explain why you need donations.
“Skippy’s safe haven at our shelter depends on donations from caring supporters like you. Each month we worry about covering costs to care for Skippy and others like her.”
“We have already raised enough funds to rent space for year. Now we need your help to pay for the salaries of the day care staff. If you can help us reach our goal of opening by September, Marnie will be able to enroll in her courses.”
“Connor’s literacy training is funded completely by donations. We almost couldn’t accommodate him due to our strained budget.”
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5. Ask for action.
“It might take a while for Skippy to find a new home because of her injury. Please be generous so that Skippy and other abandoned terriers can be safe and cared for.”
“Marnie and her baby daughter look you for a brighter future. Please give now so that Marnie can take get the training she needs to better her life by learning to help others.”
“You generosity today will help us continue Connor’s literacy training and turn many other troubled young people from the wrong path. By giving today, you can change a life forever.”
There, you have a strong appeal created from a story you already know by heart. All you have to do now is wait for the donations to flow in.
Copyright Gail Hamilton 2009
About the Author
Gail Hamilton, author of 25 books, is an experienced copywriter who knows just how challenging finding the right words can be. To help everyone, including marketers, write more persuasively, she has provided huge pools of proven-effective, highly targeted language, in thesaurus form, in her latest works, the Marketing Phrase Book, the Fundraiser’s Phrase Book and 1001 Ways to Say Thank You.
http://www.hamilhouse.com
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